Amaré Essencial
Type
Commercial
Year
2023
Area
70 m²
Location
Jacareí - SP, Brazil
By integrating the new space with the existing location, we created a more contemporary, organized environment aligned with the company's young and modern positioning.
Developed for the renovation and expansion of Amaré Essencial at Jacareí Shopping, this project transformed the store's expansion into an opportunity to strengthen the brand identity and enhance the shopping experience. By integrating the new space with the existing point, we created a more contemporary, organized environment aligned with the company's young and modern positioning.
The project prioritized the flexibility of product display through modular displays, allowing for different compositions according to collections and campaigns. The lighting was redesigned to enhance the pieces, highlighting illuminated clothing racks and a lighting system designed to emphasize product presentation. Circulation flows and the store layout were also reorganized, ensuring better use of the area and a more intuitive and pleasant shopping experience.
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