Explaining Consortium
Type
Corporate
Year
2024
Area
70 m²
Location
São José dos Campos, SP - Brazil
A spatial identity created from a brand that was yet to discover its own space.
When it acquired its new headquarters, Explicando Consórcio had only a logo as a starting point for the company's identity. Vento worked together with the client to transform this initial reference into its own spatial language, also translating the CEO's preferences into a minimalist, contemporary, and welcoming environment, far from the traditional aesthetics of corporate offices.
The choice of materials, furniture, and finishes was essential to building this atmosphere.
Fabrics, stones, millwork, MDF panels, and furniture pieces with a residential feel were combined to create a more relaxed and sophisticated environment, without compromising the functionality required for work. In the meeting room, the blue curtain stands out as a point of color and a multifunctional element of the project: in addition to creating a visual separation from the other rooms and contributing to acoustic comfort, it serves as a backdrop for recording institutional videos and content for the company's social media.
The lighting design complements the proposal by working with different light points and atmospheres throughout the office. The result is a space that reflects the personality of the company and its leadership without relying on the traditional codes of corporate architecture, showing how design can contribute to building and consolidating a brand's identity.
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