Oakberry Flagship Milan
Type
Commercial
Year
2026
Area
80 m²
Location
Milan, Italy
A flagship store where Oakberry's global identity meets one of Milan's most iconic urban contexts.
Located on Piazza Diaz, just a few steps from the Duomo di Milano, the Oakberry flagship store occupies a highly visible commercial spot in one of the city's busiest areas. The project stems from the brand's consolidated identity to create a recognizable store, but with its own solutions, developed especially for the characteristics of the property and the relevance of this location.
The project reflects how Vento works with architecture for franchises. Replicating a brand does not simply mean reproducing the same solutions in different locations, but understanding each property, city, and context to adapt its identity without losing consistency.
In a flagship, this approach gains even more room for experimentation: in Milan, Oakberry's recognizable elements were reinterpreted to create a unique store, integrated into its context and with a visual presence worthy of its location.
The main highlight is the facade, where a custom-designed perforated metal screen incorporates the traditional macaw of Oakberry's visual identity and holds the brand's illuminated logo. In addition to creating a striking presence within the building as a whole, the solution responds to a functional need: allowing natural light and ventilation into the upper floor located behind the sign. An element that transforms a spatial constraint into part of the store's architectural identity.
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