Oakberry Turin
Type
Commercial
Year
2024
Area
23 sq m
Location
Turin, Italy
Vento's first project for Oakberry and the brand's first store in Turin.
In a compact space of approximately 23 m², the project marked Oakberry's arrival in Turin and the beginning of Vento's operations with the brand in Italy. The challenge was to insert an already consolidated visual identity into a new context, reconciling the operational needs of the franchise with the particular characteristics of the property and its architecture.
The proposal sought to preserve and enhance one of the most striking elements of the existing space: the vaulted ceiling.
Through lighting and the application of Oakberry's visual elements, which extend along the walls and reach the vault, the existing architecture becomes part of the store's own identity. The visual continuity reinforces the verticality of the environment and expands the perception of the ceiling height, bringing greater amplitude to a space of reduced dimensions.
More than reproducing a standard, the project adapts Oakberry's language to the particularities of the location. The integration between the existing architecture and the brand's contemporary identity creates a recognizable store, yet with its own personality — an approach that would become an important part of the projects subsequently developed by Vento for Oakberry's expansion in Italy.
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